social media SEO tips which can get more traffic to your site

With the advent of social networks which started with the likes of Friendster and Myspace and which now boasts of heavyweights worth millions of dollars such as Facebook and Twitter, search engines now have no option but to take their content seriously. The reason they do so is entirely out of necessity. With an estimated number of active users north of 750 million and a global footprint throughout roughly 70 countries, Facebook and other social network users generate an astonishing amount of Internet traffic in the online discussions and other interactions they participate in.

Items of discussion vary widely depending on the individual interests, likings of each cliques or social groups. Search parameters and algorithms used to bring up search results have been changed and altered accordingly with prominence being given to results with social media links. You don’t need to take my word for it. Try keying in any search terms into Google or Bing and social media results would most probably show up in the top 10 sites displayed.

The reason why search engines especially prefer results with social media links is the simple fact that any information which have been tweeted or shared before are more likely to interest the searcher as they contain what other results do not, a human touch. What will be featured in this article below are a few search engine optimization tips involving social media to help generate traffic for your site.

1. Increase brand awareness and discussion on social networking sites
According to Matt Cutts, Google’s search engineer, Google has begun a significant shift in ranking signals; that is the way they rank and accord sites an order of importance when displaying search results. To determine whether or not a product, person or website is reputable enough to garner a place in their search results, Google now look in social networking sites too.

Take relevant steps therefore to ensure that your websites are known and discussed by social network users because the more people talk about it, the more likely it is going to be rated highly by search engines. You can do this through simple steps like linking users to sites containing your product through your blog, Facebook page and basically everywhere else you maintain an online presence.

2. Prepare for a long term campaign!
Social network users are huge in numbers; they come from different countries, speak different languages and naturally go online at different times too. To ensure that brand awareness for what you are marketing penetrate through every level of the user base of these social networking sites, do not give up after a few weeks or even months of work.

Take it as a commitment and place aside a set period of time each day for your campaign. Search engines give importance to newer results, whether they are comments, statuses or tweets so if you can ensure constant, long-term discussions take place about your product/brand, you would already have half the battle in your grasp.

3. Staying active with your own posts and tweets!
Do bear in mind that Internet surfers and users of social networking sites have generally short attention spans and you have to prepare a strategy that goes beyond catching their initial attention alone. Devise ways to get them constantly tuned to news or updates about your website such as signing them up for updates via emails.

Remember that users of these sites have a lot of other stuff that may catch their attention and most of them will not be willing to spend time searching for updates on your product, especially if they get disappointed the first few times they do so. Do take the time therefore to constantly update them with the latest news and inform them faithfully when there is scheduled maintenance or downtime for your site. Users appreciate your attention and there is nothing more attractive than the personal touch when sending out emails.

4. Make your posts relevant
When updating your blog or website, remember to make your posts relevant to the service or product you provide. Likewise, when posting your next status or tweet, remember to link your friends to your website too! It is not inadvisable to post certain personal issues from time to time. Your friends would like to feel they are interacting with someone their familiar with after all! However, when possible try to relate your posts with what your are marketing in an inconspicuous way so that people will be familiar with them.

5. Maintain basic courtesy!
Even when marketing your website or product, remember the basic decorum and ethics of Internet usage. Do not for example; spam the inboxes of your contacts with various updates that they may find irksome. People don’t mind information but try your best to ensure they do not get bothered with undesirable contents from your mail. They might get really upset and start telling bad things about your website or you!

To recapitulate, these social media SEO tips are tried and proven methods to ensure increased traffic for your website. The road to success however is long and arduous and you have to ensure that you constantly keep to it. If you failed to keep up previous efforts and decide to continue a few months later, expect it to be more difficult than before. This is because users who have been attracted the first time would be wary of going back to a site with such a track record while newcomers would certainly heed the Chatter from fellow users too.

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10 effective ways to get your website searched in various search engines

Getting traffic is one of the most important tasks for any web master. What is more, you can't get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it. Here are some of the ways to get traffic for free:

1. Optimize your site for search engines.

Search engines have always been a major way to get traffic for free. That is why you need to do your homework and optimize your site so that it ranks well for the keywords you target. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check our SEO Tutorial. If you are too busy for that, you can start with the 15 Minute SEO article.

2. Frequently update the contents of your site. .

If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

3. Take advantage of social bookmarking sites.

Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

4. Use your Twitter and Facebook accounts.

Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

5. Get links with other sites in your niche.

Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous nofollow attribute. But even if the links are nofollow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Backlink Builder tool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

6. Use any chance to promote your site for free.

Free promotion is always welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

7. Create a free product or service.

Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.

8. Use viral content.

Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

9. Use offline promotion.

Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

10. Include your URL in your signature.

URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

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